Marketing Manager

Key Responsibilities 

• Marketing strategy & planning. Design and execute Baab's annual marketing strategy across brand, lead generation, and content. Set quarterly objectives. Own the marketing budget and report ROI to the Managing Partner. 

• Lead generation. Build the engine that feeds qualified leads to the Business Development team. 

This includes paid acquisition (Meta, Google, LinkedIn), organic content, SEO, landing pages, and lead-magnet campaigns. Page 5 of 14 Baab Abu Dhabi  |  Marketing Department — Egypt  |  Confidential

 • Brand building. Position Baab as a premium interior fit-out contractor in Abu Dhabi. Develop brand voice, visual identity guidelines, messaging frameworks, and project storytelling. 

• Team leadership. Manage the Senior Multimedia Designer and Hybrid Content & Performance Marketer. Set their priorities, review their work, develop their skills, and hold them accountable to outcomes. 

• Content production oversight. Direct the creation of project case studies, social content, landing pages, email campaigns, and sales collateral. Maintain quality and brand consistency across all output. 

• Channel ownership. Own Baab's website, Instagram, LinkedIn, TikTok, and email marketing. Set channel strategies, measure performance, and iterate. 

• BD partnership. Work closely with the Abu Dhabi BD Manager to ensure marketing output supports the sales pipeline. Provide marketing-qualified leads, sales enablement collateral, and proposal-stage support. 

• Reporting. Provide monthly performance reports to the Managing Partner covering pipeline contribution, channel performance, brand metrics, and budget vs actuals. 

Required Experience

 • 6–10 years in marketing, with at least 2 years in a leadership or team-management capacity 

• Demonstrated ownership of full-funnel marketing: brand, lead generation, content, and channel performance 

• Strong commercial mindset — you understand sales pipelines, lead quality, and conversion economics 

• Experience managing creative and performance specialists 

• Hands-on experience setting up and running Meta and Google paid campaigns (you should be able to launch campaigns yourself if needed) • Comfortable with analytics tools (GA4, Meta Business Manager, basic SQL or spreadsheet modelling) 

Preferred Experience

 • Previous work in interior design, fit-out, architecture, real estate, hospitality, retail, or premium B2B services

 • Experience marketing to UAE or GCC audiences • Experience in a high-touch, project-based business (long sales cycles, considered purchases) • Previous experience building a marketing function from scratch